LUSH POP-UP

THE COVENT GARDEN FESTIVE POP-UP OPENED IT’S DOORS OCTOBER 2023. THE POP-UP WAS DESIGNED TO SHOWCASE LUSH’S “BEST BITS” BY CURATING THE RANGES DOWN TO SPOTLIGHT SEASONAL PRODUCTS AND BEST SELLERS. THE CUSTOMER FLOW WAS MAPPED TO GIVE VISITORS DIFFERENT EXPERIENCES WITHIN EACH ZONE, USING PLAYFUL COLOURS AND FURNITURE TO DRAW ON CUSTOMERS ATTENTION AND CARRY THEM THROUGH THE STORE.